Basic data | |||
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Business Economics |
Administrative-Economic - 5. semester |
5.0 | 123673 |
Lecturer in charge | Consultations | Location |
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prof. dr. sc. Ivana Bajakić | Tuesday from 1.00 pm |
Tkalčićeva 48-50 |
prof. dr. sc. Nenad Rančić | Tuesday 1 PM |
Tkalčićeva 48-50, room xx |
Lecturer | Consultations | Location |
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prof. dr. sc. Ozren Pilipović (Lectures) | Thursday 12- 1 30 PM |
Tkalčićeva 48-50, room Tkalčićeva 48-50 |
Literature |
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Vranjican, S.,; Politička ekonomija; Pravni fakultet, Zagreb (2007), str. 39-72; 87-109; 187-324; 414-462 |
Mankiw, G.,; Osnove ekonomije; Mate (2006), str. 313-369 |
Description |
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Subject and content of the business economics. Correlation between the business economics and other economic disciplines. Links to other social sciences (4h) Legal forms: small business (handicraft), joint stock companies, mixed-type companies (4h) Company management: the creation of assets - objective, management phases, management tasks, organisation, management techniques (4h) Information management: information sources, balance sheet, profit and loss account, places of assets creation, efficiency of assets creation, break-even analysis, management information systems (4h) Financial management: capital and property, financing and investments, liquidity, profitability, leasing, factoring, company value calculations (4h) Intellectual assets management: human resources, structural resources, consumer capital, assessment of intellectual assets, upgrading of intellectual assets (4h) Production: types of production, organisational forms, production processes, robotization (2h) Marketing: market research, market segmentation, products, product life cycle, production programme analysis, price strategies, distribution, promotion, advertising (4h) |
Exam dates |
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10. 09. 2024.
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